Logo:Circle K
Timeline

Circle K Through the Years!

1965 The “Pepe” logo is introduced illustrating a young boy dashing to the nearest Circle K store.
1966 Circle K opens its 200th store in Tucson, Arizona.
1971 The Foodservice Division is introduced and sandwiches are made in the company’s fast food kitchen.

The company marks its 20th anniversary with the opening of its 500th Circle K store in Deer Valley, Arizona.

1975 The 1,000th store is opened on Christmas Day in Lehi, Utah.
1979 Circle K signs its first licensing agreement with a Japanese retail chain.
1983 The Thirst Buster® fountain drink is introduced.

Circle K acquires 960 UtoteM stores doubling the company’s size.

1984 Sales reach the $1 billion mark.

Circle K acquires 435 Little General stores.

Circle K adopts United Cerebral Palsy (UCP) as its national charity and begins fundraising efforts in its stores.

1990 After years of rapid expansion and learning the hard lessons of 1980s corporate economics, Circle K files for Chapter 11 bankruptcy protection.
1993 The company is purchased by Investcorp, an international investment group, and emerges from bankruptcy.

The tagline “Circle K – We’re on the Way” is introduced.

1994 The tagline “Circle K – A Better Way” is introduced.
1995 Circle K completes an initial public offering of 6.5 million shares of common stock. The company stock is traded under the symbol CRK on the New York Stock Exchange.

Circle K launches Emily’s Meals & More, a new business venture in the home meal replacement category.

Circle K forms a marketing alliance to sell 76-branded gasoline at stores in Arizona and Nevada.

1996 Circle K is acquired by Tosco Corporation, an independent petroleum refiner and marketer. The company keeps its headquarters in Phoenix, Arizona.
1997 The Arizona Republic votes Circle K coffee the “Best Cup of Coffee” in Phoenix.
1998 Thirst Freezer®, the Circle K proprietary brand of ICEE, is introduced.

Circle K is named the “Official Pit Stop of NASCAR.”

The Circle K Domestic Franchise Program is launched.

1999 Fred Hervey, Circle K’s founder, dies at the age of 90 in his hometown of El Paso, Texas.
2001 Circle K celebrates 50 years of fast, friendly service.

Phillips Petroleum Company, headquartered in Bartlesville, Oklahoma, acquires Tosco Corporation and the Circle K brand.

2002 Phillips Petroleum Company and Conoco Inc. merge to create ConocoPhillips, headquartered in Houston, Texas. ConocoPhillips becomes the new owner of Circle K.

2003 

The company launches a new creative campaign for the Circle K brand with the tagline “What Else Do You Need?”

2003 

Alimentation Couche-Tard Inc. acquires The Circle K Corporation

2005 

Circle K launches "Talk and Go Mobile", a prepaid wireless phone program offering rollover minutes, text messaging, voicemail, and simple straight-forward pricing.

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